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 Giving your Organisation a New Way of Thinking
These are tumultuous times for business: prosperity is growing – yet disruptive forces lurk just around the corner. Computers do the jobs better and faster than high-paid professionals – while armies of overseas white-collar workers can do others jobs at a fraction of the cost. So how can your organisation survive amidst the chaos? Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who process strong right brain qualities.
During this full day intensive Masterclass session, Pink will show you:
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How to apply the latest research in “left brain v’s right brain” to transform your organisation |
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How smart companies are using the arts – design, storytelling and play – to pull ahead of the competition |
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The six essential right-brain aptitudes that now mark the fault line between success and failure |
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Making the right brained people the next business elite |
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Why “high tech” abilities are giving way to “high concept” and “high touch” talents |
“The economy that’s emerging today confers the greatest rewards on a different kind of person with a different kind of mind. It rewards not ‘left-brain’ knowledge workers, but ‘right-brain’ creators and empathizers”
Bringing out the “Right Brain” in Leaders and Others
If you fear that you or your organisation are too left-brained, do not fear! Pink believes that the attributes of the right-brained are like muscles that haven’t been used for a while, but can be worked back into shape and during this masterclass, you will be given many practical and useful ideas for how to nurture and grow that side of your brain. Pink will explain in detail the six senses critical to building right-brained qualities.
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Design – a high-concept aptitude that increasingly confers competitive advantage |
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Story – the use of stories to imagine new perspectives – storytelling skills are used by 3M and Xerox |
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Symphony – the ability to put together pieces, to link apparently unconnected elements to create something new –the skill used by entrepreneurs and inventors |
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Empathy – having democratized the availability of information, success lies in empathizing with clients and understanding their true needs |
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Play – people rarely succeed at anything unless they are having fun doing it - a play ethic can strengthen and ennoble the work ethic |
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Meaning – companies that acknowledge spiritual values and aligned them with corporate goals will out-perform those that do not. |
“We’re moving into a world where the scales are tilting away from logical left-brain thinking and more toward right-brain thinking. Away from pure logic and deductive reasoning, toward artistry and empathy”
What Talent Wants and Decline of the MBA
Pink will offer an unprecedented look at the people who can make or break your organisation. Through provocative and entertaining session, Pink will give you an insight into what makes talented people tick! The key to keeping great people is to learn why great people often want to leave – and to understand what they’re getting now working for themselves (as free agents) that they feel they couldn’t get working for you.
During this Masterclass session you will learn:
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They key causes of the free agency – and the management lessons they yield |
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The four animating values of free agents - and how organisations can succeed by honoring these values |
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The seven “dirty words” you should banish from your organizational vocabulary to get talented people to work with you. |
"Twenty-five years from now we’ll still be discussing this book…As beautifully written as it is profoundly prophetic, it’s so original and comprehensive I grew exhausted from underlining”
Tom Peters on Free Agent Nation
About the speaker:
Daniel Pink is the author of the acclaimed national and international bestseller Free Agent Nation and A Whole New Mind. He has written articles and essays for the New York Times, Harvard Business Review, Slate, Fast Company, and many other publications, and provides analysis of business and social trends on dozens of television and radio programmes.
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