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About David Plouffe
David Plouffe has been the brains behind some of America’s most successful political campaigns over the past twenty years, most notably – Barack Obama’s election to the 44th US Presidency. Plouffe built a grassroots campaign focusing on a mantra of ownership for every supporter of Obama, creating accountability and empowerment for each and every person, regardless of their financial backing of the campaign, giving them a direct impact on the success or failure of the party.
Plouffe created a multi level campaign to reach a huge number of groups of Americans who would not typically vote and mobilised them through the use of social media and new technologies to create a new market of electors and a new way of communicating. The campaign started with an email database of just 10,000 people and ended with 13,000,000 subscribers and over $580 million pledged through fundraising. The strategy behind the whole campaign came from the cool headed Plouffe who Obama described as “the unsung hero” who “built the best political campaign… in the history of the United States of America”. Hear first hand lessons from the campaign only at Leaders in Dubai, and how you can use them strategically in your business.
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